Labubu isn’t just a toy — it’s a pop culture phenomenon. Designed by Hong Kong artist Kasing Lung and brought to life by collectible toy giant Pop Mart, Labubu is an elf-like figure with huge eyes, razor teeth, and a vibe that’s both spooky and adorable.
Thanks to Pop Mart’s blind box magic, Labubu has gone from niche art figure to global obsession. In this post, we’ll break down what makes Labubu so addictive, the most iconic series, how to spot fakes, and where to find real ones in 2025.
What Is A Labubu?
Labubu is a mischievous creature from the imagination of Kasing Lung, a former comic book artist whose characters often blend darkness and cuteness. The toy version of Labubu, launched in collaboration with Pop Mart, quickly gained traction among designer toy collectors in Asia — and now the world.
Why Is Labubu So Popular In 2025
- Unique Aesthetic: Labubu’s look is edgy but lovable — it stands out on any shelf.
- Blind Box Excitement: You never know which design you’ll get, which drives trading and reselling.
- Rare Editions: Limited releases, glow-in-the-dark variants, and crossovers create hype.
- Viral Community: TikTokers and Instagram collectors showcase unboxings, resale values, and shelf displays.
Labubus popularity skyrocketed after K-pop superstar Lisa from Blackpink featured the toy on her social media, turning it into a global sensation. And then celebrities like Rihanna, Dua Lipa , Central Cee and Kim Kardashian cementing Labubus status as a must-have collectible.
🎁 Secret Labubu Figures: Why Fans Are Obsessed with the Hidden Drops
Labubu’s biggest thrill lies in its secrets — literally. Each Pop Mart series often includes hidden figures that aren’t revealed on the box art. These ultra-rare collectibles, like ID, Chestnut Cocoa, and Duoduo, are only found in a tiny percentage of blind boxes. Their surprise appearance and unique designs make them instant grails for serious collectors.
Whether it’s ID’s striking minimalist vibe, Chestnut Cocoa’s cozy seasonal charm, or Duoduo’s adorable dual-face design — these secrets are what push fans to hunt, trade, and collect relentlessly.
Collectors go crazy for these secret Labubu toys because they:
- Boost the resale value (sometimes 5x higher than regular figures)
- Add mystery and adrenaline to every unboxing
- Often feature higher-quality materials or finishing (like glow, glitter, or chrome)
- Become centerpiece items in photo displays, TikToks, and collector shelves
For 2025, the secret figures are also being teased in NFT drops, adding even more hype.
🛍️ Where to Buy Authentic Labubu Toys in 2025
Direct source, real-time drops
🕵️♂️ How to Spot a Fake (Lafufu) vs. Real Labubu Toy
✅ 1. Check the Packaging
- Real boxes have clear logos, QR codes, and high-res printing.
- Fakes have dull colors or missing branding.
✅ 2. Inspect the Paint Quality
- Real toys have clean lines. Fakes may have smudges.
✅ 3. Look at the Bottom of the Toy
- Real ones say “© Kasing Lung / Pop Mart”. No label = likely fake.
✅ 4. Feel the Weight
- Authentic toys are solid and premium. Fakes feel cheap.
✅ 5. Buy From Trusted Sellers
- Only purchase from Pop Mart’s app, official stores, or verified resellers.
✅ Final Thoughts – Should You Start Collecting Labubu?
If you love rare collectibles, unboxing surprises, and art toys with attitude — Labubu is definitely worth collecting in 2025. With growing international hype and resale value, these creepy-cute figures are a solid entry point into the designer toy scene.